Advertising: there's an app for that

I just came across this video demonstrating how the new print ad from Volkswagen works. It allows you to actually test drive the vehicle using an iPhone application.

I think this is a great ad. Car advertisements are notoriously alike - for me personally, they all blend together. But this really stands out from the crowd!

It really emphasizes Volkswagen's innovation. I would have never thought a test drive would be possible in print, but they did it, so it makes me wonder what new features their cars have. I also think picking Apple as the mobile provider was a great choice as a brand alliance, as Apple is also known for their innovation and creativity.