Lost is found

I came across this video today and was reminded that, although Lost ended almost a year ago, the brand remains extremely strong.

The key to this brand strength belongs to the ability to build a strong fan base. Lost appeals to the sci-fi group (who tend to be very powerful brand supporters), but is still a survivor story that is easy for a wider audience to relate to. Because Lost established a set number of seasons early on, it gave fans something to look forward and defend.

Lost fans are pretty unique. During the "final season" of the show, I was on a co-op term. Several of my co-workers were fans of the show, and we ended up establishing an informal Lost fan group! The lunch  hour after the show aired would be spent discussing he show, and we would share links to interesting articles and theories.

Even though the complexity of the show caused some viewers to lose interest, it only made those who continued to watch more loyal. It also translates into increased DVD sales - one of my co-workers purchased every season as it became available on DVD, but still purchased the complete package for the bonus footage!

Fans are important for every brand, especially when they become brand ambassadors as in the case of Lost. Reading other peoples' opinions and discussing the show with others really enhanced the brand experience for me. Also, now that the show is over, the fans are the only ones keeping the Lost brand alive - even the ones poking fun at the ending like the ones who created the video!